Old study mate Laurens van Nues, founder of Magnet.me, interviews Charly van der Straten for Emerce about branding & the Charly Cares brand: "We are very authentic, no fuss. People often look for a great story. But we just have a solution for an incredibly annoying problem."

Laurens is so curious about the personal angle of Charly Cares' branding, Charly explains: "I now realize what it means to link your head so closely to your brand. But I do think that in our services you also have to be accountable as a company and as a founder. I can't hide."