How do you make sure your story gets the attention it deserves? And that people become enthusiastic about you and your message? According to Charly van der Straten (33), founder of childcare platform Charly Cares, the most important thing is that you believe in it wholeheartedly yourself.

If you want to convince others, it helps if your message is as concrete as possible. Also not unimportant: make sure you keep repeating your message. ,,I still tell our story with a lot of conviction after six years. You have to hold on to that,” says Van der Straten, who started her company six years ago.

The entrepreneur recently raised more than 650,000 euros through crowdfunding for the expansion of her company. “Make sure you are open and honest. Then your story will resonate with people.”