"Down to earth branding" headlines Laurens van Nues, founder of Magnet.me, in his new article about the sparring session with Charly van der Straten. After speaking with dozens of inspiring people, Laurens decided to share these stories. Curious about the full article? Read it here!

At our headquarters in the heart of Amsterdam, Charly and Laurens meet each other. After talking together about the origins of Charly Cares, the conversation continues about the branding, which is so personal. Charly says: "We are very authentic. People often look for a great story or message. But we just have a very simple solution to an incredibly shitty problem. We do that with our app and our Oppas Angels. We don't need to polish that up at all."